Our agency has become the first Outaouais company to receive the B Corp™ certification following the implementation of some sixty sustainable development actions over the past two years.
- Since receiving the certification in October 2020, ECOLEAD has joined a global community of ecoleaders comprising of 3,585 certified organizations from 150 sectors in 74 countries. The Patagonia, Danone North America, and Ben & Jerry's brands are among some of these certified companies.
- Launched in 2006, the B Corp™ certification is granted by a non-profit organization (B Lab®) to for-profit companies of all sizes and backgrounds that meet the highest standards in terms of performance, transparency, and social and environmental responsibilities.
- The certification process is built on reliable, comprehensive, transparent, and independent standards.
- The measures ECOLEAD have implemented include the involvement of employees in the creation and realization of the corporate mission; family-work balance measures; the agency’s pro bono commitment; the healthy management of water and waste materials; and the positive results achieved through the sustainable development of the products and services offered to their customers.
A commitment to sustainable development
“A company is defined not only by their profits, but by the way they treat their employees, their customers, their community, and the environment. By being B Corporation certified, ECOLEAD strives to bring a new definition of success in the business world. With awareness and kindness, it is possible to generate profits while also being environmentally conscious, transparent, fair with employees, and available to help others in their community.
Doing good at all levels is now a commitment inscribed within our corporation’s foundation” said Marilou Brouillet, agency leader at ECOLEAD.